![]() These traits immediately set Y&R apart from other soap operas, and other soaps have since mimicked Y&R's formulaic approach to offering something for everyone, especially younger viewers. In addition to keeping the #1 spot every week since December 1988, Y&R has also been the top-rated soap in the African-American demographic since 1991.Ī trend-setter since the beginning, Y&R relied on character-driven storytelling, accentuated with understated sexuality from its cast, which at that time was mostly young, in order to bring in teenage and twentysomething viewers who were ignored by soap producers and networks up to that time. The 35th anniversary also comes after the series, known colloquially as Y&R, marked its 1,000th straight week as the highest-rated soap opera in a daytime slot. The popular American soap opera The Young and the Restless, currently the reigning Emmy Award-winner for best daytime drama, celebrated 35 years on the air Wednesday.
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